advanced mobile formatting
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Compassionate Technology Services
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What we’ve learned.
Mobile has forever changed the way we live, and it’s forever changed what we expect of brands. It’s fractured the consumer journey into hundreds of real-time, intent-driven micro-moments. Each one is a critical opportunity for brands to shape our decisions and preferences.
Smartphones allow us to act on any impulse at any time. We take immediate action whenever we want to learn, find, do or buy something.
Demand for relevance
When we act on our needs in-the-moment, our expectations are high and our patience is low. This makes the quality, relevance, and usefulness of marketing more important than ever.
Loyal to needs
Our preferences and purchases are shaped in these micro-moments. Ultimately, the brands that do the best job of addressing our needs in each moment will win.
Google injects more context into micro-moments
More than a year has gone by since Google introduced the concept of micro-moments, which Google defines as times “when people reflexively turn to a device — increasingly a smartphone — to act on a need to learn something, do something, discover something, watch something, or buy something.”
Micro-moments constitute a consumer behavioral shift with implications for businesses that operate brick-and-mortar stores. Merchants need to be more agile and relevant to convert micro-moments to revenue, especially at the local level. For brands, the question is not whether micro-moments are important, but where micro-moments are headed.
Treating people right is fundamental to how we do business. We treat our customers as we’d want to be treated, we treat each other like family.
People solve unexpected problems in-the-moment.
of smartphone users are more likely to take action right away toward solving an unexpected problem or new task because they have a smartphone.
Get your business mobile ready.
Let us create your professional mobile website.
In this article we’ll take a look at tips for improving your SEO. Focus on Keywords Create your content around specific keywords and then use those keywords in your post’s title, within your content, in image names and alt tags, etc. Use them naturally within your...